Google Plus1
So Googles new plus-one plus1 +1 or however you like to describe it is here and very likely here to stay, but what's it all about?
If you plus one a website you are voting to say the site is useful. This can be then shared in connection with Gchat, Google Reader, Gmail, Buzz and Twitter.
This is the first time anyone has added a direct social signal into search results. The end game to this will be a more human interactive approach to search engine ranking. It will be interesting as to whether SEO techniques change much due to +1.
"When someone recommends something, that's a pretty good indicator of quality," said Matt Cutts, Google's principle engineer for search. "We are strongly looking at using this in our rankings."
I have read that Google will start using the +1 for advertisers; this means we can click to like the advert without costing the advertiser a penny.
"Injecting a social layer into the algorithmic search is key to relevance," said Dave Karnstedt, CEO of Efficient Frontier. "Do a search on 'DVD player' today now you will see 35,000 results in less than 3 milliseconds. It's meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience."
At the moment Facebook's "likes" are integrated into Bing's search results but not the algorithm. I have also read that Google has no immediate plans to add Facebook connection to their system. "It would depend on whether that data were available," said Mr. Cutts.
"It's important for Google to bring in social influence into search results to prevent the social web from becoming a parallel universe," said Bryan Wiener, CEO of 360i, a unit of Dentsu. "I do think they need to have the Facebook 'likes' in there because you're going to have two webs, the social web and the open web."
All this is all well and good but when I make an attempt at a search on Google all I really want is to have accurate and upto date information on the first page. There is nothing else I want Google to offer me to be honest; I mean why do I need to know how popular a link is to other people - doesn't mean it's going to be relevant to me.

LVMedia are now offering incentives to all our existing and future clients. If you successfully introduce a business to us we will give you £50 in hard cash yes great british pounds!!
Sharing these days is a big thing on the web. Goolgles new + project seems to be mix up of many other social tools out there. People are saying this service will overtake Facebook as the king of social networking and that 2012 will see the change in social media dynamics.
