Is Your Website Content Doing its Job?

Websites work for business. They are a means for customers to interact, to find out more and to buy direct from you. But websites are also a means of promotion and if your website isn’t actively working to let people know about you and to help generate more leads, and customers, then it isn’t doing its job.

Is Your Website Active?

There’s a difference between having a live website and an active one. Anyone can have a static website that just sits there with its index of pages and its unchanging information, like a book in a library waiting to be found.

But your website should be doing far more than this for your business. If you want customers, you have to attract them and you can do this using content.

Have you got a blog and if so, what does it consist of? If you’re simply writing occasional bits of news about your business, then you’re far from maximising its potential.

Your blog should help you attract customers. It’s a key way of continually refreshing and reinventing your website, which is good for your search engine rankings.

But more than this, you can use it to really connect with your target audience. Don’t talk about your business, talk about their concerns, their interests, even their fears.

Effective blogging is about empathy – if you can show a thorough understanding of your customers then they will see you as more trustworthy. And trust is a powerful marketing tool.

Promoting and Sharing

How do you get more people to read your content and, in so doing, bring more traffic to your website?

The answer is sharing your content. First you need to understand your audience – your research should already have fed into your blogs. You then need to share your content through the appropriate social media channels in order to reach them.

Now while your tone might be approachable, even informal, you have to be very strategic about this activity. You need to consider the timing of your shares – when your audience is most likely to read them on the platform you’ve chosen – and the frequency of them.

Social media marketing requires dedication and persistence and like most things in business, you have to work for it.

But sharing content has potentially huge rewards because it enables you to reach a wider audience in a very cost effective way.

Next time you look at your website and you feel it needs an injection of energy, or even a reboot, think of your content, and how you can use it to really make your website work for you.

LV Media specialises in web design for a wide range of businesses, including many ecommerce sites. We offer a range of pay monthly web design packages, allowing you to spread the cost of your investment while seeing returns on it sooner rather than later.

Contact us today to find out how you can have a truly dynamic business website.

How Do You Make Your Ecommerce Site a Success?

The whole success of shopping hinges on a successful transaction. This applies to physical shops and to online stores. The big difference is that when buying online you don’t handle the goods until they’re delivered to you, and you have no face-to-face contact with the seller.

This means that an ecommerce site has to be extremely user-friendly, so that the transaction goes smoothly, and the customer always understands what step to take in order to purchase the desired goods.

The Practical Details

Through an online store you can sell a wide category of goods, or you can specialise. You can also sell specific categories of items that are completely geared to online transactions, such as digital books and music, and software. The point is that ecommerce overcomes many of the limitations of having a physical shop.

In order for people to be able to buy successfully from you online they need to be able to place orders with you. This is a key ecommerce mechanism, and your website design should reflect this. You would, therefore, expect to make some sort of shopping cart available.

In addition to the shopping cart, your site will also need to be able to do the following: calculate VAT (where appropriate); process coupons, discounts and vouchers; capture your customers’ billing and delivery details; ensure your customers can accept your conditions of sale; and create invoice and delivery numbers.

What payment mechanism will your ecommerce site have? This requires a payment gateway, whereby you present payment options to your customers, and you can accept payment details such as debit or credit card numbers. Finally your payment gateway will require a mean of authenticating your customers, whether by password, CVC code or a combination of factors.

Next you have to consider delivery options. How will you ensure your customers get what they’ve ordered, and how will you manage customer returns? Remember, regardless of the running of your online store, you need to have the physical nuts and bolts in place.

Pay Monthly Web Design

When it comes to investing upfront in your ecommerce business, one sensible option is to choose a pay monthly web design package. This spreads the cost for you and it means you can get up and running sooner, and start building your business and offset what you sell against the cost of setting up.

LV Media offers expert web design for ecommerce. We understand how to build a site that will appeal to your target audience and make it easy for them to buy from you.

Contact us today to talk about our pay monthly web design packages. We’re sure we’ll have something that right up your street.

Why WordPress Really Works for Web Design

If you need a website for your business, you want to ensure that it will do the job you want it to. The functionality of a website needs to be an integral part of its design, which is where WordPress comes in. As a platform, WordPress has certain key qualities that make it ideal for business websites.

Content Management

With a WordPress site, you can organise all the different strands of your content, including media uploaded to it. For a site to be successful it needs to say fresh; it needs to reach out and grab the attention of its target audience.

If your website is simply static it won’t be effective in doing this – constantly refreshing and updating your content is crucial, both in terms of your Google rankings, and in engaging your audience.

WordPress is ideal for this because you can use your website as a blog. Blogging is the easiest way to keep adding fresh content to your site. Use your blog to keep your customers up to date with your activities but, most of all, use it to address their needs and concerns.

You should be using your site to reach out to your audience, build your brand, and get your audience to trust you.

Safety, Security and SEO

WordPress constantly updates itself, so that you don’t have to worry about your site operating at its very state-of-the-art best. You don’t need to manually check for updates because WordPress does it all for you. It works on a basis of continual improvement, ensuring that its system is always secure for both you and your site visitors.

You want to ensure your site is optimised for the best possible rankings from search engines. The good news is that WordPress is specifically designed to make this easy, with various SEO plugins to help you monitor, track and improve your site’s search engine optimisation.

And on the subject of plugins, WordPress works with many different kinds, designed to improve the functionality of your website. These include plugins for live chat, booking forms and social media sharing.

WordPress websites really work for small businesses because they’re easy and quick to set up but also very versatile and they look smart, contemporary and inviting.

At LV Media we specialise in web design for Stockport and Manchester businesses, and all across the North West. We believe in excellence in web design, so we use WordPress.

Less Can Be More: Keeping Your Web Design Simple

Many websites suffer from an overload of information. There’s a temptation to leave no stone unturned, to want to include any and all information about your business on your site.

But if your online visitors are faced with too much information, they may simply decide to end their visit prematurely and move on to somewhere else; somewhere where they can more easily find the information they want.

Why Simplicity Works

You can find a lot of information about web design trends, from patterns and templates to menu designs, long scrolls and rich animations.

However, regardless of the elements that go into the design of your site, that affect its functionality, the one key thing should be that it’s easy for the reader to use.

A website should not be a challenge. True, it may, to some degree, contain challenging content; it may challenge its visitors’ assumptions as a way of urging them to take action; but how it works should not be challenging.

There is nothing wrong with having an easy-to-navigate site structure. It does not in any way detract from your brand; in fact, it is more likely to enhance it.

Things to Watch Out For

When it comes to your web design, there are certain key elements you need to get right. These are the fundamentals, and are what can make a website truly effective.

 Navigation and Readability
Visitors need to be able to easily get around your site and find what they’re looking for. They also need to be able to easily digest the information you’re giving them.

 Appealing Design

How your site looks is a huge part of its appeal. Your audience won’t waste a lot of time making up its mind. Your web design is your shop window, so it has to work to attract visitors.

Mobile Friendly
You really must make sure your website is optimised for mobile use, so that people with smartphones and tablets will have a good experience when accessing your site. Otherwise they won’t stay, or return.

 Valuable Content
Search engines like valuable content, and they reward it with higher site rankings. More importantly, your site visitors will appreciate it. Give them something of value and they’re more likely to buy into what you’re offering them.

The good news is, you can address all these issues while still keeping things simple. Less is more, providing what you have really works in terms of attracting an audience and representing your brand values.

At LV Media Ltd we specialise in web design in the Stockport Area and throughout Greater Manchester. We believe in making web design work for your business. Contact us today, and find out how we can enhance your online presence.

Will a Pay Monthly Web Design Plan Help You Commit to Change?

Sometimes there are things that nag away at you in the background. These are things that you know, in your heart of hearts, you should do something about but somehow you just can’t commit to taking action. What about your website? It isn’t something that ought only to be paying lip service to what you’re about, it should be a crucial part of how you market your business. Is it doing what it should, or is it a bit like some old lawnmower in the garden shed that just about does the job but really needs an upgrade?

Moreover, the internet moves fast, things change, so having a website that doesn’t reflect these changes is likely to give off the wrong messages about you and could lose you customers. But there’s that thing again, nagging away, you want to do something about changing your website design but it’s just too big a commitment. It’s a time and money issue, and it feels like too much trouble right this minute, like that old lawnmower.

But what if the commitment wasn’t so big after all, what if you could pay a manageable, regular monthly fee and start the process of changing your website and your online presence that way? You might pay for your home insurance or utilities in monthly instalments, so why not do the same for something else of equal importance in your working life?

A pay monthly web design plan offers you flexibility and a way of making the important step towards change without the worry of committing a large sum of money up front. Here at LV Media Ltd we have a range of pay monthly web design packages to choose from and we’re confident we can find the right one to suit you and to help you make that transformation to your online presence.

Why First Impressions Count in Web Design

First impressions really count for a lot, and while there may be substance beneath the surface, when it comes to web design, online visitors form their opinions quickly.

According to the Manchester Evening News <LINK>, more than 14,000 new businesses had launched in the area between January and July of 2015. That’s a lot of competition. These businesses need to have something that will differentiate them in their customers’ eyes and that will attract and keep customers.

A well-designed website is the perfect business tool, but like all tools, it needs to be fit for purpose.

The Evidence

According to researchers at the Missouri University of Science and Technology, an online visitor can form a first opinion of your business’s brand in less than two-tenths of a second. After this, it only takes a further 2.6 seconds for the visitor’s vision to concentrate in a way that will then reinforce this first impression.

These results come from a detailed analysis of eye movements, using eye tracking software and an infrared camera.

The research was able to analyse how much time people focussed on specific area of a web page before looking at another part of it. These areas included the menu, logo, images and social media icons. The research also suggests that colour and images are important parts of a website design in attracting visitors to a page.

What is Your Website For?

A website should not be passive. It is not simply a location for visitors to drop in on, only to leave soon afterwards. Ideally, websites should be designed with specific aims in mind.

You should be able to identify what it is that you want visitors to do as a result of visiting your site. This might be about selling to them online, or getting them to leave contact details, or to contact you directly for more information.

Whatever your product or service, your website should be working to help promote your business and your brand by engaging with your intended audience.

To do this, the design and content have to be right for your business goals, and right for your audience, your customer base and your prospects.

Your online audience does not have the time to give you the benefit of the doubt: first impressions count. So ask yourself: is your website design doing you justice?

LV Media Ltd specialises in web design in Manchester and across the North West. We understand that first impressions are crucial and that how people view a website can be a make or break issue when it comes to attracting customers. Talk to us <LINK> about your website today.


Three Ecommerce Website Essentials

Before your customers can make their choices, you must make yours: what can you do to help you stand out online and make them want to buy from you?

There is a widespread shift to online shopping, and with this change in consumer behaviour comes greater competition. As an online store, you’re not simply competing with other retailers in your area, your competing on a global scale.

At the same time, because we’re talking about online shopping here, your site visitors will only give you a small window of opportunity to grab their attention.

At LV Media, we specialise in pay monthly sites, and we understand how best to combine affordability with excellence in ecommerce website design.

The first impression you make is crucial, as are the small details that will help to differentiate you. These are ecommerce website essentials.

What Your Customers See

Visual design is vital. The human brain processes images very quickly, much faster than text.

Therefore, when it comes to images on your website, they must look good. Go for high resolution, because presentation is everything. People’s eyes will be drawn to images first, so make sure that what you display is captivating, and that your images have a purpose.

Images are not just decoration – they help establish the visual hierarchy of your site. They should make visitors want to take action, and they should help with the flow of your site and how its navigation advances.

How Your Homepage Functions

You must make it easy for people to buy from you. This means your homepage must be fully functional. It must present a mobile-friendly storefront that also works for browsing on multiple devices.

Back of store functionality must include shopping carts, inventories and payment records.

The homepage must encourage shoppers to delve deeper and explore what your ecommerce site is offering. Think in terms of categories and special offers.

Your Marketing Content

Once you’ve attracted visitors with your site’s design, your written marketing copy will help you make the sale.

This is what provides value to your visitors, and both attracts and engages them.

You must have carefully crafted product pages, clear information and easy-to-follow checkout processes.

Also, use marketing content to reach out and attract visitors to your site using email marketing, and sharing blogs and posts through the social media channels appropriate to your brand.

Your content must be flawless, concise, consistent and compelling if it’s going to help you sell online.

Contact Us

Find out how a pay monthly website can make a real difference to your business. Contact LV Media to find out more.