Many websites suffer from an overload of information. There’s a temptation to leave no stone unturned, to want to include any and all information about your business on your site.
But if your online visitors are faced with too much information, they may simply decide to end their visit prematurely and move on to somewhere else; somewhere where they can more easily find the information they want.
Why Simplicity Works
You can find a lot of information about web design trends, from patterns and templates to menu designs, long scrolls and rich animations.
However, regardless of the elements that go into the design of your site, that affect its functionality, the one key thing should be that it’s easy for the reader to use.
A website should not be a challenge. True, it may, to some degree, contain challenging content; it may challenge its visitors’ assumptions as a way of urging them to take action; but how it works should not be challenging.
There is nothing wrong with having an easy-to-navigate site structure. It does not in any way detract from your brand; in fact, it is more likely to enhance it.
Things to Watch Out For
When it comes to your web design, there are certain key elements you need to get right. These are the fundamentals, and are what can make a website truly effective.
Navigation and Readability
Visitors need to be able to easily get around your site and find what they’re looking for. They also need to be able to easily digest the information you’re giving them.
How your site looks is a huge part of its appeal. Your audience won’t waste a lot of time making up its mind. Your web design is your shop window, so it has to work to attract visitors.
You really must make sure your website is optimised for mobile use, so that people with smartphones and tablets will have a good experience when accessing your site. Otherwise they won’t stay, or return.
Search engines like valuable content, and they reward it with higher site rankings. More importantly, your site visitors will appreciate it. Give them something of value and they’re more likely to buy into what you’re offering them.
The good news is, you can address all these issues while still keeping things simple. Less is more, providing what you have really works in terms of attracting an audience and representing your brand values.
At LV Media Ltd we specialise in web design in the Stockport Area and throughout Greater Manchester. We believe in making web design work for your business. Contact us today, and find out how we can enhance your online presence.