If you need a website for your business, you want to ensure that it will do the job you want it to. The functionality of a website needs to be an integral part of its design, which is where WordPress comes in. As a platform, WordPress has certain key qualities that make it ideal for business websites.
Content Management
With a WordPress site, you can organise all the different strands of your content, including media uploaded to it. For a site to be successful it needs to say fresh; it needs to reach out and grab the attention of its target audience.
If your website is simply static it won’t be effective in doing this – constantly refreshing and updating your content is crucial, both in terms of your Google rankings, and in engaging your audience.
WordPress is ideal for this because you can use your website as a blog. Blogging is the easiest way to keep adding fresh content to your site. Use your blog to keep your customers up to date with your activities but, most of all, use it to address their needs and concerns.
You should be using your site to reach out to your audience, build your brand, and get your audience to trust you.
Safety, Security and SEO
WordPress constantly updates itself, so that you don’t have to worry about your site operating at its very state-of-the-art best. You don’t need to manually check for updates because WordPress does it all for you. It works on a basis of continual improvement, ensuring that its system is always secure for both you and your site visitors.
You want to ensure your site is optimised for the best possible rankings from search engines. The good news is that WordPress is specifically designed to make this easy, with various SEO plugins to help you monitor, track and improve your site’s search engine optimisation.
And on the subject of plugins, WordPress works with many different kinds, designed to improve the functionality of your website. These include plugins for live chat, booking forms and social media sharing.
WordPress websites really work for small businesses because they’re easy and quick to set up but also very versatile and they look smart, contemporary and inviting.
At LV Media we specialise in web design for Stockport and Manchester businesses, and all across the North West. We believe in excellence in web design, so we use WordPress.