Most businesses think they should have a website simply because, well, everyone else has one, so why not? However, it’s important to remind yourself of the very clear benefits a website can bring to your business.
And if you’ve already got a website, you might consider refreshing it, to make sure it’s really doing the right things you want it to. If you’re not sure exactly what those things are, read on.
Build Your Relationships
A business website should build the foundations of a dialogue with your customers. This is because a website is not passive; it is in fact an active, strategic business tool.
Firstly, it should provide the essential information about you that your customers need. It should do this in a way that promotes your brand and accurately reflects your brand values.
Your site needs to be accessible, easy to navigate around, and it needs to both attract and engage your target audience.
This is how you build relationships with your audience, and turn your website visitors into qualified prospects and then confirmed customers.
Compared with other marketing and advertising, maintaining a website is an extremely cost effective way of doing this. This is even more so if you take a pay monthly option for designing, building and hosting your website.
Helping Your Customers to Find You
For your website to be effective you need to know your audience. If your site is designed with this in mind, you can then use it to attract your customers, and the beauty of it is that they will come to you.
This is why it’s vital that your site is properly optimised, so that when people are searching for something on the internet, they’ll find what they’re looking for listed prominently on search engines.
SEO (search engine optimisation) is the key to this. However, your site can also become the base for a range of digital marketing activities to help generate business for you.
You can keep it constantly refreshed with blogs and articles aimed at your target audience, and you can share these through social media with the aim of brining your audience back to your site, and converting them into customers. You might also consider having a series of landing pages to help concentrate your marketing activity in key areas.
A website is not a fixed asset, it is a way of opening your business up to opportunities for growth.
At LV Media we specialise in business websites across a wide range of sectors, from ecommerce sites to essential utilities and services. We can provide pay monthly websites, so that you can spread the cost while seeing the benefits up front.
Contact us today and see how we can freshen up your business.