What Not To Do With Your Website

Creating a website has never been more straightforward, except that while pretty much anyone can create a website, not everyone can create a good one.

For a website to be effective it has to be attractive, engaging and easy for visitors to navigate around. You need to optimise your site, and there are certain things around content you can do to ensure this.

However, there are also certain things you must not do, or risk penalising your site when it comes to search engine rankings.

Keyword Stuffing

This is where you basically cram as many keywords as possible into your site in the hope that this will drive up your Google ranking. The myth persists that the more keywords you include, the more likely it is that search engines will interpret this density as relevancy and reward your site accordingly.

Keyword density is not an important metric. Use your keywords intelligently and logically, like you would other words. Most importantly, your site should make sense, and stuffing it full of keywords is likely to have the opposite effect.

Remember, the value in your site comes from its usability.

Distracting Adverts

There is evidence that people dislike digital ads pretty much more than any other kind of advert. Pop up ads are particularly disruptive when it comes to the user experience of a website.

If you allow annoying ads onto your site you run the very real risk of alienating your site visitors, which means they won’t be hanging around to see what you’ve got for them.

Down on the Link Farm

A popular form of web spam is manipulative linking, whereby you link to a fake or low value site which is only set up for this purpose. These sites are known as link farms.

Genuine links have value in ranking your site on search engines, but link farms definitely do not.

Other forms of manipulative link acquisition include reciprocal link exchange deals with other sites and paid links.

Ultimately these are much more likely to harm your site’s Google rankings than enhance them.

Saying it Again, and Again

Search engines do not like duplicate content. If Google does find two identical pieces of text, whether on one site, or between two sites, it will only index one of the pages.

Pretty much everyone adapts and reconfigures content for their own purposes, but resist the temptation to simply copy and paste: it could cost you a lot in terms of where your site gets listed, or indeed whether it gets listed at all.

At LV Media we specialise in web design covering Manchester, Stockport and the North West. We understand the dos and don’ts surrounding websites and how to ensure your website is dynamic and effective. Give us a call.

Why Optimise Your Website for Search Engines?

Why Optimise Your Website for Search Engines?

There are a lot of websites out there, around one billion worldwide. That’s a lot to take in, and a lot of choice for anyone browsing or searching. This is why it’s so vital that your website can be easily found and is attractive to your audience. This isn’t just about how it looks, in fact your web design should involve all sorts of factors in order to ensure your website performs to its best capabilities. This is optimisation.

What Does SEO Mean?

SEO, or search engine optimisation, comprises all the things you can do to make your website more visible. These are both on-page and off-page. On-page SEO is to do with the technical things that can make a website more noticeable; whereas off-page means activity around social media marketing and building links.

Organic search engine results are those that make your site rank higher on a search page without you taking out pay-per-click advertising.

With web design, it’s important that you have strong site architecture and navigation to help search engines index it. Google is particularly interested in the user experience when it comes to ranking websites, and Google accounts for around 90 per cent of global organic search traffic.

Search engines look for certain qualities, which will then affect how it ranks a website.

Relevancy and Quality

Google ranks relevancy very highly, which means whether or not a site provides the relevant answers to the questions people put into Google. Search engines have internal alogrithms to determine how they provide these results, but relevancy will influence them – the searcher’s search history, for example, and when they’re searching.

Consider also local SEO, where what you’re offering is particularly relevant to people searching locally. Google is increasingly ranking the location of the person doing the searching as important.

The quality of your content is also crucial when it comes to SEO – it needs to be helpful and useful and, importantly, written for humans, not search engine algorithms. Focus less on keywords and more on your users and their experience.

Speed and Compatibility

How quickly your pages load will help differentiate your site for search engines, and ensuring that your site is compatible for viewing on mobile devices is absolutely vital, with Google now prioritising this.

Internal Linking

Google likes it if you widen your readers’ options, which means providing plenty of relevant links to other relevant, useful material. This can help give off trust signals to search engines, and using conspicuous anchor text can help reduce your bounce rates.

Links can also help boost your rankings for certain keywords, if Google can see the common keywords across linked sites, indicating that more people are searching for these words. And the more internal links Google picks up from your site, the more trustworthy it’s likely to rank it.

Meta Descriptions and Image Tags

Meta descriptions can improve the chances of a searcher clicking on your result, and properly tagged images means that Google can actually read them.

Enduring Content

Contrary to some commonly held opinions, the internet is not always about the shock of the new. If you publish useful content in the form of guides, or advice, it can be evergreen in terms of its value. So don’t always be thinking of the fresh hit, but instead work up some ideas that will have enduring value to searchers and site users.

LV Media specialises in web design for Manchester, Stockport and the North West. We design and build websites that really work for business, and we know how to optimise them to get the best results.

Search Engine Optimisation

Search engine optimisation, SEO, is the strategy by which web designers use keywords linked to your sites’ content to help people find your website through search engines such as Bing and Google. Millions of people that use the internet will use search engines to find what they want because they are simple. If someone is looking for “pay monthly websites” then they simply type this in to Google and Google will produce a list of websites that meet this criteria. There will be thousands or millions of results but lets face it people only look at the first couple of pages at most.google website guidelines

This is why it is vital that your website appears at the top of these rankings. The more quality content there is linked to your site the higher it will appear in the results. This may then ensure more traffic flow to your website.

Each page of your website will benefit having a few focus keywords, the title tag of each page should reflect this. Of course don’t start adding phrases in there that make the sentence read poorly, also if you are going to stuff a large amount of keywords in there then its just going to read ridiculously and look like you’re ‘keyword stuffing’ to Google, the real point is to write quality content that is relevant to your product or industry.

In fact a good starting point for any website owner is Google themselves, they offer excellent advice to making your site Google friendly; this link will certainly get you started on a strong foothold – Google Friendly Website Guideline.

Our advice is to either hire a SEO company (like ourselves!) or follow the guidelines Google have offered in the link above and just remember to write for the potential readers not the search engine itself.

Does your eCommerce site convert clicks in to sales?

As a business you have decided to expand in to the online market that is the internet by having a beautifully designed ecommerce website.  But does your site convert clicks in to sales?  It’s all well and good have an attractive website but you want visitors to end up as paying customers.  There are a number of things you need to consider when creating a conversion friendly website.

Firstly your site must be easy to navigate because shoppers will simply click off your website if they cannot find what they want.  Your navigation system needs to be simple and straight forward so that online users can view your products quickly and easily.

Be sure to use high end quality product images because shoppers will want to see your products clearly.  If appropriate take a few photos of the same product from different angles so the potential customer knows what they are getting.  Another useful tool is product videos which are short clips showing the product and how it is used in life.  The videos can have speech with someone explaining it.

Your content especially for product descriptions needs to be engaging and informative so that shoppers are kept interested and will hopefully buy your products.  Be mindful of the language you are using.  You need to bear in mind your target audience and a good way to know if your copy is engaging is to say to yourself, would you buy this product having looked at it and read about it?  If the answer is no then your target audience will also be thinking the same!

Where possible offer free postage and packaging as many people when they are shopping online are happy with your product prices but are then deterred by an extra sum for postage and packaging.  Build it in to your prices.

Ensure that contact information is on every page or easy to find so that if potential customers have a question and they want to speak to someone they can do so easily.

Here at LV Media we are experts at ecommerce web design and offer pay monthly ecommerce websites.  We are a web design Stockport based company but are happy to talk or meet no matter your postcode.